One person who has worked inside almost every part of the chain.

I have spent more than 19 years inside the machinery of customer acquisition. I have worked agency-side and client-side. I have bought media, built funnels, worked with data and publisher partners, managed call-center relationships and served as the CMO of a financial business with approximately 100 salespeople. Today I run LizDev, Inc. as founder and CEO, serve as CMO of Digital Viking Media and Digital Health Media, a performance marketing agency, and I am a partner at Vantage Flow Media, a social media agency.

I started answering phones in a call center when I was 21. That matters more than it may sound. It taught me early that a lead does not become revenue because a dashboard says it was delivered. The source, offer, timing, phone system, agent, script, follow-up and reporting all matter.

I am also a neurodivergent mother of two. My brain naturally looks for patterns, contradictions and connections across large amounts of information. That can make ordinary life more complicated than a clean calendar would suggest. In business, it is exceptionally useful.

I am most useful when a lot is moving at once and no explanation holds up. If the problem is contained to one channel and your team already knows where it is, you do not need me.

Outside of client work, I wrote Capable, But Can’t, a book about high performers whose brains handle complexity easily and simple tasks badly. That work sits under Maxora LLC, the separate company I use for publishing, writing and the community around the book, so it stays clearly apart from client engagements. Same instinct as the consulting work: find the one step where the system quietly breaks.